Question 1

What is SourceTrace?

Accepted Answer

SourceTrace is an analytics platform that tracks referrals from AI chatbots — including ChatGPT, Claude, Perplexity, and Gemini — alongside traditional UTM attribution. It shows you which AI tools are recommending your product and driving real traffic and signups.

Question 2

Can I track ChatGPT referrals to my website?

Accepted Answer

Yes. SourceTrace detects and attributes traffic from ChatGPT, Claude, Perplexity, Gemini, and other AI tools. You get a dedicated AI referrals dashboard showing sessions, signups, and revenue attributed to each AI source.

Question 3

How is SourceTrace different from Google Analytics?

Accepted Answer

Google Analytics misses most AI referral traffic because AI chatbots often don't pass referrer headers. SourceTrace uses server-side attribution and AI-specific detection to capture traffic that GA marks as 'direct' — including ChatGPT, Claude, and Perplexity visits.

Question 4

What is GEO analytics?

Accepted Answer

GEO stands for Generative Engine Optimization — the practice of optimizing your content to appear in AI-generated answers from tools like ChatGPT, Perplexity, and Claude. GEO analytics measures how often AI tools mention and recommend your brand, and tracks the resulting traffic.

Question 5

Does SourceTrace use cookies?

Accepted Answer

No. SourceTrace is privacy-first and cookie-less. It uses server-side attribution and fingerprint-free methods to track referrals — fully compatible with GDPR, CCPA, and modern privacy standards.

Question 6

How does SourceTrace track AI mentions?

Accepted Answer

SourceTrace monitors when AI tools like ChatGPT and Perplexity mention or recommend your brand in their responses. You get alerts and a dashboard showing AI mention frequency, sentiment, and the traffic those mentions generate.

Question 7

Is there a free plan?

Accepted Answer

Yes. SourceTrace offers a free tier to get started. See the pricing page at sourcetrace.xyz/pricing for current plan details.

Question 8

What is AI referral traffic?

Accepted Answer

AI referral traffic is website visits that originate from AI chatbot responses — when a user asks ChatGPT, Claude, or Perplexity a question and the AI recommends your product or links to your site. This traffic is invisible to most analytics tools but often has high intent and conversion rates.

Overview